Target Audience
This Facebook Ads for beginners, covers everything you need to know in order to get started with Facebook Ad campaigns the right way. This course will cut through all the fog and give you a clear guide to exactly what you need to do in order to get your first Facebook Ad campaign up and running. You’ll learn how to set up your Facebook account, find your ideal audience, avoid common mistakes and more.
This course is most likely suitable for staff from medium/large organisations. There is a fee for Facebook advertising.
Outline
- How to set up a Facebook Business Manager and Ad Account.
- Learn ways of protecting your ad account by complying with Facebook ad policies.
- List the steps need to launch your first Facebook ads campaign.
- Ways to test your first Facebook campaign.
- Describe ways create your ideal audience.
- List different types of Facebook ads and learn which works best.
- Avoid common mistakes made by new advertisers.
- Select and develop unique and eye-catching ad images.
- Ways to make appealing ad headlines and text.
Methodology
Online via Zoom.
Instructor
Andrew Parle
Andrew Parle is a paid digital fundraising Consultant with over 20 years’ experience in the commercial and non-for-profit fundraising sector.
Specialising in strategy, paid social advertising, analytics and PPC, Andrew has experience managing campaigns across a full range of platforms, from paid search activity on Google to paid social. Working with key stakeholders, optimising donor journeys, and project managing large media campaigns across multiple online and offline channels are core to Andrew’s experience.
Andrew currently lectures in Digital fundraising at the Charity Institute Ireland and is co-chair of their digital forum.
Outcomes
- Have a better understanding on Facebook ads.
Carmichael’s Spring/Summer 2025 Scheduled Training Programme is kindly sponsored by BoardEffect.
BoardEffect is part of Diligent, the leader in modern governance. BoardEffect delivers an agile board management solution optimised for governance leaders of nonprofits, higher education institutions, community healthcare organisations, and credit unions with the right tools, analytics, and insights to drive more efficient, transparent, and secure governance.
Fees
| €80 | Nonprofit Organisation |
| €70 | Carmichael Resident Organisation |
| €90 | Statutory Organisation |
| €90 | Corporate Organisation |
Testimonials
Very detailed and open to questions.