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Please note, bookings of eLearning courses after 19th December 2024 will not be processed until the first week of January 2025. Login details will be provided after 6th January 2025.
Target Audience
Chairpersons of non-profit organisations or anyone thinking of becoming a Chairperson.
Outline
The role of board Chairperson is an honorary role. There is no legal requirement under the Charities Act or the Companies Act for a board or committee to appoint a board Chairperson. However, Boards should be mindful of obligations contained in their organisation’s constitution and obligations under any other legislation or regulation their organisation may be subject to. Appointing a board Chairperson makes good, practical sense if the work of a non-profit board is to be progressed satisfactorily. Upon appointment, a Chairperson takes on particular duties and responsibilities appropriate to the role. In this course, we review the role of board Chairperson.
This course can be accessed for up to 30 days after purchase.
Course Structure
The course is divided into 8 component parts and takes approx. 1 hour to review. Participants should allow for additional time to review the templates and Board Handbook which accompany the course. Topics are self-contained to facilitate micro-learning for the time conscious participant.
1. Introduction
People can be reluctant to take on the role of Chairperson, as it is often perceived to carry with it a significant workload. This should not be the case however, if a fair distribution of work is agreed by all committee or board members!
2. The Responsibilities of a Board
This lesson outlines the core functions of the board of directors and the principles of good governance.
3. The Role of a Chairperson
The duties associated with the Chairperson’s role are outlined in this lesson.
4. Leading the Board
A leader leads from the front, but not so far in front that followers lose sight of him or her! So it is with a board chairperson. The Chair must help ensure that the board complies with governance best practice, adheres to its legal responsibilities and fairly represents the interests of members. Leading the board means helping board members to govern effectively.
5. Setting the Agenda
Agendas help Chairpersons to structure the flow of board meetings and provide opportunities for the Chairperson to bring people back on topic. Agendas help to make visible the topics that require board decisions and discussions.
6. Chairing Board Meetings
The nature and communication styles of the personalities sitting around a board table, can certainly affect a meeting. But remember that there are tools and techniques that a Chairperson can use to help facilitate a board meeting more effectively. This lesson explores this topic further.
7. Working with Senior Staff
The relationship between a non-profit’s most senior manager and its board is critical. One board member is typically delegated the responsibility for line managing the most senior staff member e.g. CEO or Project Co-ordinator. The Chairperson of a board is usually delegated such a responsibility.
8. Succession Planning
Each board needs to rejuvenate and stay energised, if it is to provide effective leadership on an ongoing basis. Therefore, the chairperson (working with board members and senior staff) should actively seek nominations and expressions of interest from potential board members.
Upon successfully completing the course, participants may download free of charge a course Certificate of Completion.
Note: Once an e-Learning course is booked, it could take up to 48 hours for login details to be provided.
Additional Note: When booking, please make sure to input all the correct contact details onto the booking form as the information will be used to create learner profiles. Should information be entered incorrectly it could delay the booking process.
Learners from outside the Republic of Ireland are advised to contact training@carmichaelireland.ie before booking, in order to ensure proper access to the course.
Please note, bookings of eLearning courses after 19th December 2024 will not be processed until the first week of January 2025. Login details will be provided after 6th January 2025.
Carmichael has designed and developed this new eLearning Programme with the needs of social enterprises and growing non-profits in mind. Each module can be purchased individually or can be purchased here as a bundle. This bundle can be accessed for 12 months after purchase.
Social Enterprise Income and Impact Strategy (eLearning)
Social enterprises compete with a wide range of other companies and organisations in a bid to generate trading income. The challenge in such instances is to generate financial returns without comprising social outcomes and impact. This course is designed to put social impact at the heart of business planning and conversations around social enterprise development.
Governance and Charities Governance Code Carmichael (eLearning)
Structured as a practical and instructive 7.5 hours long eLearning course, the Governance and Charities Governance Code course and resource site provides you with a step-by-step approach to implementing appropriate standards of good governance in your non-profit organisation.
Employing Staff and Managing Human Resources (eLearning)
If your non-profit organisation employs staff, then be aware of the issues that can cause problems in the employer/employee relationship. Hire appropriately, manage fairly and motivate effectively if you wish to retain productive employees. All of this should happen within a human resources framework that adheres to all aspects of employment law, data protection and health and safety legislation. This course comes with a large amount of practical resources and templates.
Financial Management for Non-Profits (eLearning)
Every non-profit organisation must manage its finances in a transparent and effective manner. Indeed, funders, donors and beneficiaries, very much depend on board directors and trustees to make best use of all of an organisation’s resources, finance included. In this course, we will take a practical look at the elements of financial management that non-profits must get right.
Business and Organisation Development for Non-Profits (eLearning)
Different demands are placed on an organisation as it develops over time. Managing change, building resources, generating income and maximising impact all take careful planning. In this 4 hour course, we will take a practical look at levels of organisational planning and development of particular relevance to social enterprises and to non-profit organisations who may wish to scale their operations.
Marketing and Sales for Non-Profits (eLearning)
Marketing activity is essential in every non-profit organisation. It helps organisations to reach out to donors to ask for fundraising support. It helps organisations to communicate the good work carried out by staff and volunteers to a wider public, the local community and funders. It helps beneficiaries and service users to identify the non-profit organisations that can best support them.
In this course, we set out the marketing activities of most relevance to non-profit organisations. We pay particular attention to how marketing may be used to help organisations generate trading income and/or implement their organisational purpose i.e. mission.
Note: Once an e-Learning course is booked, it could take up to 48 hours for login details to be provided.
Additional Note: When booking, please make sure to input all the correct contact details onto the booking form as the information will be used to create learner profiles. Should information be entered incorrectly it could delay the booking process.
Learners from outside the Republic of Ireland are advised to contact training@carmichaelireland.ie before booking, in order to ensure proper access to the course.
Please note, bookings of eLearning courses after 19th December 2024 will not be processed until the first week of January 2025. Login details will be provided after 6th January 2025.
Course Overview
Marketing activity is essential in every non-profit organisation. It helps organisations to reach out to donors to ask for fundraising support. It helps organisations to communicate the good work carried out by staff and volunteers to a wider public, the local community and funders. It helps beneficiaries and service users to identify the non-profit organisations that can best support them.
In this course, we set out the marketing activities of most relevance to non-profit organisations. We pay particular attention to how marketing may be used to help organisations generate trading income and/or implement their organisational purpose i.e. mission. This course can be accessed for 12 months after purchase.
Target Audience
This course offers a practical insight into marketing and sales planning and is aimed at directors, senior managers and supervisors who do not have a professional background in marketing management.
Outline
Course Structure
The course is divided into 10 component parts and takes approximately 6.5 hours to complete. Participants should allow time to review the practical templates provided throughout the course. Topics are self-contained to facilitate micro-learning for the time conscious participant.
Lesson 1: Purpose
This lesson explains the purpose of marketing and introduces participants to key marketing concepts.
Topic 1: What is Marketing?
Topic 2: Defining the Marketplace
Topic 3: Identifying Competitors and Customer Groups
Lesson 2: Identifying Opportunities
This lesson will be of special interest to any social enterprise or non-profit organisation that wishes to identify opportunities to grow trading income.
Topic 4: Market Segmentation
Topic 5: Identifying Gaps in the Market
Topic 6: Market Research
Topic 7: Generating Business Ideas
Lesson 3: Products, Pricing and Distribution
The lesson explores some of the elements of the Marketing Mix i.e. tactics to help an organisation achieve its marketing objectives.
Topic 8: Product Decisions
Topic 9: Services Decisions
Topic 10: Setting Prices
Topic 11: Distribution Channels
Lesson 4: Promotion
There is a host of promotional tools that can be used by organisations to help them to communicate and engage with their communities, beneficiaries and clients.
Topic 12: Promotional Methods
Topic 13: Focus on Networking
Topic 14: Focus on PR and Event Planning
Lesson 5: Digital Marketing
Another form of promotion, digital marketing, helps organisations large and small to cost effectively share their marketing messages with a much wider audience than would be possible using traditional methods.
Topic 15: Inbound and Outbound Marketing
Topic 16: Online Advertising
Topic 17: Social Media Marketing
Topic 18: Search Engine Optimisation
Lesson 6: Customer Service
Good customer service matters in every organisation! This lesson explores customer service in the context of organisations operating in the Non-Profit Sector.
Topic 19: Customer Service in Context
Topic 20: Principles of Customer Service
Topic 21: Features of Excellent Customer Service
Topic 22: Customer Charter
Topic 23: Handling Customer Complaints
Lesson 7: Sales Management
If you want to grow trading income in an organisation, then you must engage in sales activities at some stage!
Topic 24: The Salesperson
Topic 25: Selling Skills
Topic 26: The Selling Process
Lesson 8: Marketing Plans
This lesson brings together learning gained in previous topics and identifies the information that should appear in marketing plans.
Topic 27: Developing Marketing Plans
Topic 28: Branding
Lesson 9: Website Development
This special purpose lesson focuses on website development and will be helpful to course participants who want to design a website from scratch or refresh their existing online presence.
Topic 29: Content Purpose and SEO
Topic 30: Keywords and Headings
Topic 31: Visual and Audio
Topic 32: Lists and Links
Topic 33: Forms and Messages
Topic 34: Reviewing Content
Topic 35: Creating a Style Guide
Topic 36: Web page Layout and Grids
Topic 37: Keeping Content Up-to-date
Topic 38: Working with Web Developers
Lesson 10: Marketing and Sales Templates
In this final lesson, we provide a fast and easy-to-access list of all the templates covered during lesson topics.
Note: Once an e-Learning course is booked, it could take up to 48 hours for login details to be provided.
Additional Note: When booking, please make sure to input all the correct contact details onto the booking form as the information will be used to create learner profiles. Should information be entered incorrectly it could delay the booking process.
Learners from outside the Republic of Ireland are advised to contact training@carmichaelireland.ie before booking, in order to ensure proper access to the course.