Target Audience
This course is aimed at people who already have some experience with digital fundraising/marketing in charities and not-for-profit organisations. Preferably, people who have been doing digital for 4 years or more.
Outline
1. Introduction:
What is digital fundraising, and why is it important?
The pros and cons of digital fundraising
2. Case Studies
3. Steps to Follow When Creating a Digital Fundraising Campaign:
- Review past strategies and results.
- Set goals and KPIs – What does your charity want to achieve? Work backward from there.
- Ensure your digital fundraising strategy resonates with your donors.
- Create a communication plan that aligns with your strategy.
- Identify all relevant channels.
- Choose the right tools for your strategic fundraising plan.
- Engage and cultivate relationships with your donors throughout the campaign.
- Measure and track performance.
- Review the campaign's performance.
4. Q&A to Finish
Methodology
Delivered online via Zoom.
Instructor
Andrew Parle
Andrew Parle is a paid digital fundraising Consultant with over 20 years’ experience in the commercial and non-for-profit fundraising sector.
Specialising in strategy, paid social advertising, analytics and PPC, Andrew has experience managing campaigns across a full range of platforms, from paid search activity on Google to paid social. Working with key stakeholders, optimising donor journeys, and project managing large media campaigns across multiple online and offline channels are core to Andrew’s experience.
Andrew currently lectures in Digital fundraising at the Charity Institute Ireland and is co-chair of their digital forum.
Outcomes
- Have an overview understanding of Digital Fundraising
Carmichael’s Spring/Summer 2025 Scheduled Training Programme is kindly sponsored by BoardEffect.
BoardEffect is part of Diligent, the leader in modern governance. BoardEffect delivers an agile board management solution optimised for governance leaders of nonprofits, higher education institutions, community healthcare organisations, and credit unions with the right tools, analytics, and insights to drive more efficient, transparent, and secure governance.
Fees
| €80 | Nonprofit Organisation |
| €70 | Carmichael Resident Organisation |
| €90 | Statutory Organisation |
| €90 | Corporate Organisation |
Testimonials
Approachable and engaging presenter, relevant content.